Who is a YouTuber?
YouTube is an online platform where people share videos! These videos can range from a stroll in the park to a cooking video or a scientific explanation of black holes. YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim in 2005 and since then it has taken the world by storm. Today, it is the second most visited website in the world and it is owned by Google. The people who upload videos and create content on this platform are called YouTubers. To become a YouTuber, all you have to do is create a YouTube channel and upload any video you want to, just make sure it is made by you and not anyone else. YouTubers earn money by monetising their videos using Google Adsense which is a google product by which websites under Google can show text, images, video or media advertisements to their audience. These ads are targeted to the audience based on their search history and they are maintained and regulated by Google. These ads generate revenue on a per-click or per-impression basis.
Let’s be honest even if you are serious and do want to become a professional YouTuber, your parents believe it cannot become a career. Well, we are here to change that today, keep reading. If making videos of something you are passionate about makes you happy, then you have a chance on succeeding on YouTube.
How to become a YouTuber?
Anyone can become a YouTuber, the only absolute necessity for becoming one is, a camera for filming the content, mobile or laptop for editing the content, and the internet for uploading the content. Other than these all you pretty much need is your passion, desire, and unique ideas which will stand out from the billions of videos on the platform. On a platform like YouTube your judge or employer is pretty much your audience, if they like your content and support you then you can gain subscribers and earn a significant amount of money and fame through YouTube, but to do that the correct methods must be applied.
When we look at famous YouTubers one noticeable point is that most of them took up YouTube as a side hobby which later was turned into a full-time career. They did not invest their entire time since the beginning since most YouTubers shifted the topic of videos over time, as they discovered what their audience prefers. Over time as some of them started receiving high payment from YouTube, they quit their main jobs and decided to focus only on YouTube as a career. Here are a few tips:
- Find your passion, the drive which you want to make videos about. It can be anything, audiobooks by yourself, you can teach a subject, stream games, do reviews, and the list never ends since everyone is creative in a different way.
- Pinpoint your area of content and start researching about it, take inspiration from other content creators, but do not blindly copy them.
- Experiment with different style of videos and content delivery and see what your audience prefers.
- Map out your ideas and develop a welcoming biography for your channel.
- Make sure you are consistent in what you post about. Don’t post after months, even if your videos are not getting the views it deserves keep posting!
- Do not aim for perfection in the beginning. Try to be consistent and keep posting at a regular interval.
- Don’t beat about the bush, make your videos to the point.
- To become a famous YouTuber you need a lot of gear or money to get started, be down to earth, and most importantly be yourself! Fake energy is easily recognized by the audience and lastly, give your best self!
What skills do you need?
The skills needed to become a YouTuber are different for everyone. It is based on the type of content you want to post which sets the guideline. If you want to be a streamer, the basic requirement is having good reaction time and commentary skills. A streamer must be a bit humorous as the audience would not want to view the stream of a very serious commentary, an extroverted talkative person would roll better with their live comments. Every content needs a different set of skills based on the audience it is being created for.
However, there are a few common skills, every budding Youtuber should inculcate: –
- Confidence when in front of the camera.
- Voice modulation (if you are speaking in the video).
- Speak clearly for a proper understanding of your viewers.
- A YouTuber in today’s generation should know how to handle criticisms and hate.
- He/she should keep striving for presenting better content.
- Social Media presence.
- Video Editing skills.
- A budding YouTuber should know how the platform and its algorithms work.
Opportunities and future of YouTubers.
- Famous YouTubers often get recognized by the press and are pretty much treated as celebrities nowadays. Some even get paid to make public appearances and share a few words of wisdom.
- When a YouTuber gains the attention of the audience, they are approached by several companies who sponsor their videos and they are paid through this process.
- Many YouTube streamers like Naman Mathur, Yash Soni, etc. have played national-level video games and bagged huge cash prices.
- With hard work and a tiny bit of luck, this career can pay one in many figures.
- Many business companies which exist in real life have YouTube channels and are earning millions through it, for instance, T-series.
- The YouTube career has been introduced a few years ago and has a long way to go. There is no predictable ‘end of opportunities’ for this particular career. Though it is risky to undertake it cannot be denied that several people have reached the peaks of their careers through this platform.
- Felix Arvid Ulf Kjellberg, Channel name – Pewdiepie. Subscribers – 109 Million, Views – 27 Billion.
- T-series – Indian Music company. Subscribers – 154 Million, Views – 149 Billion.
- Jay Jeon – Cocomelon: Nursery Rhymes. Subscribers – 108 Million, Views – 97 Billion.
- Set India – Indian Entertainment channel. Subscribers – 101 Million, Views – 83 Billion.
- 5-Minute Crafts – DIY Project Channel. Subscribers – 71.9 Million, Views – 19 Billion.
(These numbers are valid as of 7th April 2021)
What does a day in the life of a YouTuber look like?
The job of a YouTuber gives you the total freedom to work whenever and however you want to. There are no official deadlines, Youtubers work according to their personal goals and dates they have promised to their audience. A YouTuber might film a video at 3 am in the morning and start with the editing process at 2 pm in the afternoon, he/she is at total liberty to plan their day as they want.
Many YouTubers called ‘vloggers’, record their daily activity and post their experience on YouTube. Many vloggers travel and make spontaneous videos about their interaction with different people and post them on YouTube. Many YouTubers have a higher production budget, has a team to meticulously write the script, create a storyboard, research about a topic before shooting a video. Editing and creating interesting animations are also an important part of a video creating process.
If a YouTuber wants to take a day off, they can readily do so as they are their own boss. However, people working under companies who own channels like Buzzfeed, have daily deadlines to meet. But overall, the career of a YouTuber is filled with freedom and the total control is held by the Youtuber himself/herself.